Every day, people discover your business, explore what you offer and consider buying from you.
But not everyone who shows interest actually becomes a customer.
Some get confused. Some have unanswered questions. Some aren't convinced. And some simply disappear along the way.
The problem? You don't know what made them walk away, or how many opportunities you're missing because of it.
A familiar situation for many business owners.
They're scrolling through Instagram when your business catches their attention. Something you posted makes them curious, so they click on your profile.
They look through your products or services, check your pictures, read descriptions and try to understand what you offer and whether it's right for them.
They're interested enough to reach out. They ask about the price, availability or how to place an order.
You respond. Maybe they ask another question. Maybe they say they'll get back to you. But eventually, the conversation goes quiet. No order. No payment. No explanation.
Was the offer unclear? Did they have unanswered questions? Were they unconvinced? Was something missing that would have helped them make a decision? Or was there something about the buying process that made them walk away?
You know they didn't buy. But do you know why?Imagine being able to see exactly what someone encounters when they discover your business.
What catches their attention? What do they understand about your offer? What makes them trust you? What questions might they still have? And what could make them decide not to buy?
Now imagine examining that same experience from a strategist's perspective.
Are you communicating the right things? Is your content helping people make decisions? Are you giving potential customers enough reasons to choose you? Is your buying process making it easy for them to take the next step?
That's what the Sales Path Audit is designed to uncover.
A personalised assessment of your business that examines the journey between someone discovering you and becoming a paying customer.
Rather than simply checking whether you have a website, post regularly or display testimonials, I'll examine how the different parts of your business work together to influence a customer's decision to buy.
To understand what's happening along your customer's journey, I examine your business in two complementary ways.
I step into the shoes of your potential customer and examine your business as someone encountering it for the first time.
Understand what potential customers experience, what helps them move forward and what might make them hesitate.
Then I examine your business as a strategist. I look beyond what the customer sees to understand the decisions and processes shaping that experience.
Identify what's working, where improvements are needed and what your business can do differently.
By combining the customer's experience with strategic analysis, I can identify gaps that might otherwise be overlooked and recommend improvements based on your actual business.
Hi, I'm Barakat, a Marketing Strategist.
I've worked across customer acquisition, customer retention, campaign planning, customer behaviour analysis and lifecycle marketing. A big part of my work involves understanding how customers behave, what influences their decisions and how businesses can use those insights to make better marketing decisions.
Over the course of my work, I've helped businesses better understand their customers, improve how they engage with them and make their marketing more purposeful.
One result I'm particularly proud of was working with a team to help a business achieve a 60.2% increase in revenue in just one month, compared to the preceding month.
How did we approach it? By paying closer attention to customer behaviour and adjusting our marketing to meet customers at different stages of their buying journey.
That experience reflects how I approach marketing.
I don't just focus on impressions, engagement or other surface-level metrics. I want to understand what those numbers mean for the business and how its marketing activities contribute to actual revenue.
And that's the thinking behind the Sales Path Audit.
I'll look beyond your individual posts, campaigns or platforms to understand how the different parts of your business work together to influence a customer's decision to buy.
My goal is to help you identify what's working, uncover what's getting in the way and understand what to improve next.
A customer's decision to buy doesn't happen in isolation. There are several steps between discovering a business and actually becoming a paying customer.
They need to find you, understand what you offer, feel confident in your business, see a reason to choose you and know how to make a purchase.
And the journey doesn't necessarily end once they've paid.
The Sales Path Audit examines these six stages to help you understand what your potential customers experience, where things are working and where there may be opportunities to improve.
We'll look at how people come across your business, the platforms and channels you're using, and whether your business is visible to the people most likely to need what you offer.
We'll examine how clearly you communicate what you sell, who it's for, the problem it solves and what potential customers need to know before considering a purchase.
We'll look at the things that help people feel confident about choosing your business, from customer reviews and testimonials to how you present your products, services and business.
We'll examine how you communicate the value of your offer, present its benefits and give potential customers reasons to choose your business over other available options.
We'll follow the buying process, from making an enquiry to placing an order or booking a service. We'll look for unclear instructions, unnecessary steps and anything that could make purchasing more difficult.
We'll examine what happens after the sale, including customer communication, follow-ups, feedback, repeat purchases and opportunities to encourage referrals.
At the end of your Sales Path Audit, you won't just have a list of things you could be doing better.
You'll receive a personalised report that breaks down what I found across your customer's buying journey, explains why those findings matter and shows you what you can do to improve it.
An examination of your customer journey, from how people discover your business to what happens after they make a purchase.
A breakdown of the things your business is already doing well, the gaps I've identified and the areas that may be making it harder for potential customers to buy.
You won't just be told that something needs improvement. I'll explain what I observed, why it matters and what I'd recommend doing differently, with practical examples where useful.
Not everything needs to be fixed at once. You'll get a clear indication of which areas deserve your attention first, so you know where to focus your effort.
A practical breakdown of what to work on over the next 30 days, helping you turn the findings from your audit into actual improvements.
I'll also highlight the relevant metrics to pay attention to, so you can better understand whether the changes you're making are improving your customer journey.
Personalised assessment
Findings · Recommendations · Action plan
Every business has a different customer journey. The things that help one business attract and convert customers may not be what another business needs.
Here are two sample audits that demonstrate how I examine different businesses, identify opportunities for improvement and translate my findings into practical recommendations.
The Hair Edit is a sample hair studio offering wig installation, customisation and styling. Its customers discover the business on Instagram and typically enquire and book through WhatsApp.
Potential customers could see examples of the studio's work, but they might still need to ask several questions to understand which service they needed, what it cost and how to secure an appointment.
Create a clearer service menu with prices, inclusions and preparation requirements. Introduce a consistent WhatsApp booking process that makes it easier for customers to choose a service, check availability and confirm an appointment.
I also recommended organising portfolio examples by service type and introducing a more consistent after-appointment follow-up process.
GrowthCraft Media is a sample digital marketing agency offering services such as social media management, content strategy, paid advertising and marketing strategy.
The agency communicated the services it offered, but its messaging did not explain clearly enough which business problems it solved or why a potential client should choose it.
Its portfolio also needed more context to help prospects understand the thinking and results behind the work.
Rework the agency's messaging around the business problems it helps solve. Turn selected projects into case studies that explain the client's original problem, the approach taken, the work completed and the available outcomes.
I also recommended introducing a prospect-tracking system, improving proposal follow-up and creating a more consistent client onboarding process.
The Hair Edit and GrowthCraft Media are fictional businesses used to demonstrate the audit format and recommendations.
Getting your Sales Path Audit is straightforward. Here's what happens from the moment you place your order to the moment you receive your report.
Click the booking button and complete your ₦7,500 payment through our secure checkout. The introductory price is available to the first 15 businesses only.
Once your payment is successful, you'll receive a link to a short questionnaire. I'll ask about your business, what you sell, who you serve and how customers currently find and buy from you.
You'll also share links to the relevant platforms and channels where customers interact with your business.
I'll review your business from the customer's perspective and analyse the different touchpoints that influence their decision to buy.
I'll identify what's working, where potential customers may be experiencing friction and what could be improved.
Within 3 working days of receiving your completed questionnaire and required business links, you'll receive your Sales Path Audit report.
It will contain my findings, specific recommendations, priority action points and a practical 30-day plan to help you start improving your customer journey.
You'll know what needs attention, why it matters and what to do next.
The Sales Path Audit is designed for business owners who already have something to sell but want to understand how effectively their business turns potential customers into paying customers.
The goal isn't to give you more marketing tasks. It's to help you understand your existing customer journey and make better decisions about what to improve.
You don't have to keep guessing why people show interest in your business but don't follow through with a purchase.
The Sales Path Audit will help you understand what your customers experience, identify areas that may be getting in the way and give you a practical plan for improving the journey.
Once the first 15 bookings are filled, the introductory offer ends and the price will increase.
Still wondering whether the Sales Path Audit is right for your business? Here are a few things you might want to know.
Have another question? Get in touch.You'll need to complete a short questionnaire about your business and share links to the relevant platforms and channels where customers interact with you.
Depending on how your business operates, this may include your Instagram, TikTok or LinkedIn page, website, WhatsApp Business, product catalogue, booking page or ordering link.
I'll use these to examine your customer journey, so you don't need to prepare a report or analyse anything yourself.
You provide the context. I'll handle the assessment.No, you don't.
Your business doesn't need to have a website to benefit from the Sales Path Audit. You can sell through Instagram, WhatsApp, TikTok, LinkedIn or any other channel.
What matters is that customers have a way to discover your business, learn about what you offer and make a purchase.
I'll assess the channels and processes your business actually uses, rather than expecting you to have a particular setup.
No. You won't need to share your passwords or give me access to your social media accounts.
I'll review the publicly accessible parts of your business and any relevant information or materials you choose to share through the questionnaire.
If I need additional context to understand how a particular part of your customer journey works, I'll let you know.
Your completed Sales Path Audit report will be delivered within 3 working days after you've submitted your completed questionnaire and all the required business links.
This gives me time to properly examine your customer journey, analyse my findings and put together practical recommendations tailored to your business.
I'll let you know if I need any additional information during the assessment.
The Sales Path Audit focuses on analysing your customer journey and providing you with practical recommendations on what to improve.
Implementation isn't included in the audit. You'll receive a personalised report explaining what needs attention, why it matters and how you can approach the improvements.
This gives you a clear direction and the guidance to start making changes within your business.
That's absolutely fine.
WhatsApp is a major part of how many businesses communicate with customers, answer enquiries and close sales.
I'll examine how your business uses WhatsApp as part of its customer journey, including how enquiries are handled, how information is communicated, how customers are guided towards making a purchase and what happens after an order is placed.
The audit will focus on the channels your business actually uses, not a one-size-fits-all marketing setup.
Your Sales Path Audit should give you more than a list of general observations.
It should contain specific findings about your business, explanations of why they matter and practical recommendations you can act on.
If you feel your report falls short of these expectations, you can request a review within 7 days of receiving your report. I'll revisit the areas of concern and make the necessary corrections where the report hasn't met the agreed deliverables.
My goal is to ensure you receive an assessment that's genuinely useful to your business.
But are you making it easy for them to choose your business?
Stop guessing where potential customers are dropping off. Get a clearer understanding of your customer journey, what's working and what needs to change.
The introductory price is available to the first 15 businesses only.
Get my Sales Path Audit ↗